GaN transistors have moved to mainstream adoption in many markets. Reliability has been proven, performance benefits are certain and the economic advantages of GaN have been realized. Major companies are designing and shipping products with GaN today. The industry has realized that the perceived risk factor has shifted from technology adoption risk – to the risk of being left behind because you didn’t adopt GaN.
In this eBook we’ll share some of the lesson we have learned in successfully crossing the technology chasm, including:
- Understanding the needs of mainstream customers
- Appropriately targeting competitive focus
- Achieving scale
- Proving reliability, cost saving, and value building
- Growing a powerful support ecosystem
- Marketing with a strongpoint of view backed by proof